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BRAND DESIGN

Many people think of a logo and colours as a brand, but I believe that there's more to a brand than it's visible elements — just like you are more than the clothes that you wear. I define a brand as: the way that a business shows up and operates in the world — it’s how you present your business and offerings to people, and how your business does things. A brand is how your business and offerings look, sound, smell, taste, and feel (both tactilely and energetically). It’s everything that people experience from your business, including all of the tangible and intangible elements that they encounter. Working with this more holistic view of a brand, my approach to brand design moves through these four steps:

01. Clarity 

Each brand design project begins with The Brand Clarity Workshop which is a self-paced digital brand design resource that guides you through an organized, strategic, structured process of clearing the distractions, quieting the noise, connecting with yourself, digging below the surface, and pulling from your unique well of creativity.

Done with an open mind and a willingness to stand in your uniqueness, The Brand Clarity Workshop can help you find the clarity you need to move forward with designing your brand, starting with its energetic core. We do this by mindfully answering questions about the energetic identity and purpose of your business, specifically: values, philosophy & approach, energy & personality, vision, mission, and goals. We also consider your business' products & services, and factor in your ideal customers & clients before moving on to designing your visual brand assets and any brand collateral.

02. Strategy

In the second phase of your brand design, we formulate an energetically-aligned strategy for presenting your business to the world. I say 'energetically-aligned' strategy because we don't just apply standard industry styles or match what competitors are doing, we look at the energetic makeup and purpose of your business (which you get clear on in step one) and establish an intentional plan for how to visually represent and tangibly express the energetic core of your business in a way that is completely custom and authentic to you and your business.

Even our collaborative design process is tailored to your unique energy and specific needs. For some clients, this includes looking at their Astrology and Human Design charts to make the best use of their unique energetic blueprint.

03. Design

Once we are clear on the energetic core and foundation of your business, and have a strategy in place for how to express it, we can then design your visual brand assets and brand collateral. In case you aren't familiar with industry jargon, visual brand assets are the visible elements used to express and communicate a brand to the world (eg: creative direction, colours, typography, logo). Brand collateral are the specific digital and physical goods, materials, or “things” that are created with, and according to your brand in order to communicate, promote, or reinforce it (eg: social media post/story graphics, business cards, podcast cover, gift certificates, brochures, etc).

04. Delivery

Finally, all of your visual brand asset and brand collateral files are packaged up and handed over to you along with a brand guidelines document that summarizes your brand and outlines how to use your brand materials in a way that is consistent and aligned with your brand strategy. 

All brand design projects start with a basic package and are then custom quoted according to any additional requirements. For information on the base package price and what exactly it includes, or to inquire about working with me, click the link below to request access to the Moon Self Studio price guide & project application.

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